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What To Do When Your Small Business Is Stuck

When a business is stuck or stagnant, it's important to identify the root cause of the issue. Identifying the root cause lays the foundation for moving forward to get your small business to the next level.

What to do when your small business is stuck, and my recommended 10 tips for unblocking business growth!

Every small business owner gets stuck. It’s part of owning a small business. But it does not have to stay that way. There are things you can do to help your stuck small business get unstuck and get to the next level.

10 tips to unblock business growth:

Identify The Root Cause Of Why Your Business Is Stuck

When a small business is stuck or stagnant, it's important to dig into the data and identify the root cause of the issue. Start by looking at key sales, revenue, and growth metrics over recent periods. Analyze any noticeable declines or plateaus to understand where the problems started.

Common causes could include declining conversion rates, shrinking average order values, plateauing website traffic, or rising customer churn. Pinpointing the root cause requires going beyond surface-level financials to understand what specifically is broken in the customer journey, sales process, product lineup or marketing channels. With the core issue identified, you can then develop targeted solutions. Don't assume you already know the cause without backing it up with data.

The root cause may also be a combination of factors rather than one single issue. Approach this analysis without bias and with an open mind to find areas for potential improvement. Identifying the true root cause takes time but lays the foundation for moving forward.

Get An Outside Perspective Like A Small Business Coach Or Mentor

Getting an outside perspective can provide valuable insights when your business is stuck. Experienced mentors or advisors who are not directly involved in your business operations can offer an objective point of view. They may notice things you're too close to see or challenge assumptions you've made.

Some ways to get an outside perspective include:

- Consult experienced mentors or advisors. Identify mentors who have successfully grown businesses before. Schedule regular check-ins to get their take on your business's direction. Be open to constructive feedback.

- Form an advisory board. Assemble a small group of trusted advisors who can provide strategic guidance. Meet with them quarterly or semiannually to discuss high-level issues.

- Hire a small business coach. A professional business coach can work with you regularly to overcome obstacles. A small business coach can help you achieve success. They can help you gain clarity, improve processes, and reach your goals. Ensure you find an experienced coach with expertise in your industry.

- Attend peer advisory groups. Groups like masterminds allow you to regularly meet and brainstorm ideas with non-competing business leaders. Hearing how others approach challenges can spark solutions.

Getting outside perspectives prevents insular thinking. It provides valuable insights you may miss and helps identify your blindspots. Overcome the "we've always done it this way" mindset by regularly consulting experienced advisors.

Analyze Your Business Competition

Analyzing what your competitors are doing that works well is crucial when your small business is stuck. You want to understand their strategies and tactics, and see if any could be applied to your own business.

- Research what competitors are doing better. Look at their products, services, pricing, promotions, customer service, and more. Identify any areas where they are outperforming you or gaining an edge.

- Study their marketing and messaging. See how they position themselves and communicate their value proposition. You may uncover effective approaches you can adopt.

- Check out their customer reviews and feedback. This provides insight into what customers like about competitors that your own business could emulate.

- Sign up for email lists and follow social media. Monitor competitor activities like product launches, campaigns, and events that engage their audience.

- Talk to customers who use competitors. Ask what attracted them to the competitor and what they see as the main differences. Listen for weaknesses you can improve on.

- Secret shop or try competitor offerings. Experience their customer journey first-hand to gain helpful perspective.

- Analyze their web analytics and traffic data if possible. Seeing hard metrics on engagement and conversions allows direct comparison.

The goal is to objectively evaluate competitors' strengths you can learn from. This market research will reveal opportunities for your own business to differentiate and stand out.

Focus On Your Target Audience

When your small business is stuck, it's important to reconnect with your target audience and understand their current needs and preferences. Conduct customer surveys, focus groups, or one-on-one interviews to gain insights directly from the people you aim to serve. Ask about their satisfaction with your existing products/services, where you are falling short, and what they wish you offered.

Analyze all feedback carefully to identify patterns and opportunities. Look for common pain points you could solve or new offerings to fulfill unmet needs. Pay special attention to any changes in your audience's preferences, challenges, or behaviors since you first defined your target segment.

This direct customer insight will help you realign your business around what matters most to the audience you want to serve. You may uncover new ways to tailor your marketing or opportunities to differentiate yourself from competitors by addressing customer needs better. Focusing on target customers will ensure you evolve your business strategically based on real market demand.

Evaluate Your Products/Services

Assessing whether your offerings are outdated or lack innovation is a crucial part of getting your small business unstuck. Over time, customer needs and market trends evolve. If you don't keep up, your products and services can start to feel stale.

Take an objective look at every aspect of your offerings. How long has it been since you introduced something new or made significant upgrades? Do your products or services still solve key customer problems? How do they compare to competitors' offerings in terms of features, quality and value?

Talk directly to customers and prospects to get unfiltered feedback. Ask what they like, what's missing, and where you fall short. Look for common themes in the feedback to identify opportunities to improve.

You may find some offerings are still strong, while others clearly need refreshing. Focus innovation where it's most needed, either through enhancements or all-new products/services.

Don't let outdated offerings hold your business back. Commit to regularly evaluating and improving your products and services. This keeps you competitive, aligned to market needs, and top of mind with customers.

Improve Marketing & Promotions

One of the most effective ways to get an underperforming small business unstuck is to take a hard look at your marketing and promotional efforts. Audit which marketing channels and campaigns are working, and which are falling flat.

First, analyze your marketing budget. Are you allocating spending efficiently based on ROI? Shift budget away from poor performing channels and into the campaigns that are delivering results.

Evaluate your website and online presence. Is your website optimized for conversions? Do you need to improve SEO to drive more organic traffic? An outdated website can significantly hinder lead generation and sales. Consider a redesign or an SEO audit.

Assess your email marketing and social media engagement. Are you sending valuable content to your email subscriber list consistently? Are you actively engaging followers on social media? Improving email and social can help nurture leads and turn fans into customers.

Analyze the customer journey. Where are you losing potential customers along the way? Pinpoint roadblocks in the sales funnel, then develop targeted campaigns to move leads through to conversion.

Getting strategic with marketing and promotions will help you reach new audiences, better engage existing customers, and ultimately drive more sales for your business. With improved marketing, you'll gain momentum to get unstuck.

If you need help, hire a marketing professional for your small business.

Analyze Operational Efficiency

Improving operational efficiency should be an ongoing focus for any business. When growth stalls, it presents an opportunity to take a hard look at processes, costs, and workflows. Start by reviewing each department and function within your company. Look for ways to streamline operations, eliminate redundancies, leverage technology, and reduce expenses.

Some areas to analyze include:

- Manufacturing processes - Are there bottlenecks or inefficiencies in production? Could automation improve output and lower labor costs?

- Inventory management - Is excess inventory tying up too much capital? Can you implement just-in-time practices?

- Purchasing - Are you getting the best rates from vendors and suppliers? Can you consolidate purchases for volume discounts?

- Facilities - Is your physical space being utilized efficiently? Could you downsize or renegotiate leases?

- Staffing - Do you have the right people in the right roles? Can you cross-train employees?

- Transportation/logistics - Are deliveries and shipments being handled in the most cost-effective manner?

- Technology systems - Are your software, hardware, and IT infrastructure current and efficient? Are there new solutions that could streamline operations?

Even small tweaks and changes in processes can sometimes lead to significant cost savings. Approach the analysis with an open mind and look for innovative ways to improve productivity and efficiency at every step. The goal is to do more with less while maintaining quality and service levels. With improved operational efficiency, your business will be leaner, more agile, and better equipped to get back on the growth track.

Develop New Strategic Initiatives

When a small business is stuck, it's often a sign that innovation and growth have stagnated. Developing new strategic initiatives can reignite momentum and open up new opportunities. Here are some tips:

- Brainstorm and identify potential new products or services you could develop. Look for gaps in the market, emerging trends, or customer needs you could fulfill. Prioritize ideas with the most potential.

- Research expanding into new geographical markets or distribution channels. Is there an untapped market you can enter? Can you sell through new retailers or online channels?

- Seek out potential new partnerships with other companies. Strategic partnerships can help you enter new markets, acquire new technology, or share resources.

- Set concrete goals around launching new products and expanding into new markets within a set timeframe. Having measurable goals helps drive strategy.

- Allocate budget and resources specifically for new initiatives. Don't just fit them into existing budgets. Give them dedicated focus and funding.

- Develop new marketing campaigns and materials to promote and support new products and markets. You need fresh messaging and positioning.

- Hire new team members or train existing staff for new initiatives. Ensure you have the right expertise and talent.

- Pursue innovation throughout your operations. Challenge yourself to keep improving systems, processes and business models.

By actively developing new strategic plays, you can breathe fresh energy and direction into your business. Set ambitious goals for growth, and maintain the agility to adapt to new opportunities. This drive to innovate and expand will help pull you out of stagnation.

Invest In Your Team

Your employees are the engine that keeps your business running. When growth stalls, it's important to invest more in your team. There are numerous ways to unlock team potential to build a resilient company culture. Here are just a few:

Train Employees

Additional training and development opportunities show employees you care about their growth and value their contributions. Assess skill gaps and provide training to strengthen capabilities. Encourage employees to share their professional development goals. Support them by providing coaching, classes, books, conferences, and other learning resources.

Boost Morale

Low morale is detrimental to productivity and innovation. During tough times, focus on maintaining positivity. Foster deeper connections via team building activities. Celebrate wins and milestones. Provide opportunities for feedback and listen to concerns. Offer incentives like office perks, flexible schedules, and remote work options.

Reward Top Talent

Your best employees are essential when trying to reinvigorate your business. Recognize and reward their contributions with praise, promotions, and compensation increases. Avoid overworking or taking them for granted. Make sure they feel supported and know their efforts are appreciated. Disengaged top talent may leave, so focus on their job satisfaction.

Investing in your people reminds them you see their value and care about their well-being. It leads to higher engagement, better performance, and improved loyalty. Your team is pivotal to leading your business forward, so empower them to succeed.

Stay Resilient & Adaptable

When your small business is stuck, it's easy to get discouraged and want to give up. However, the most successful entrepreneurs are resilient in the face of challenges. They persist through tough times and make adjustments as needed to get back on track.

Here are some tips for staying resilient when your business is stuck:

- Remind yourself this is temporary. All businesses go through ups and downs. Focus on the fact that this stuck phase will pass if you keep working at it.

- Celebrate small wins. Even tiny signs of progress are worth acknowledging to boost your morale and motivation.

- Learn from setbacks. Don't view obstacles as failures. Analyze what went wrong and what you would do differently next time. These lessons will make you stronger.

- Take breaks. Pushing yourself to exhaustion won't help. Make time for self-care and recharging. A refreshed mindset leads to better solutions.

- Get support. Surround yourself with encouraging people who believe in you. Their positive energy can be contagious.

- Be flexible. If certain strategies aren't working, don't be rigid. Try new approaches to get momentum going again.

- Focus on what you can control. Don't waste energy worrying about external factors out of your control. Pour your efforts into what you can influence.

With the right mindset and adaptability, you can guide your small business through any stuck point. Stay determined and know that better days lie ahead.

Does this sound overwhelming?

Consider hiring a business coach who can provide in-depth guidance and support.

Click Here to schedule a FREE consultation with one of the top small business coaches to help you plan your growth strategies.

Or call 405-919-9990 today!

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Business Development, Business Coaching Michael Morrison Business Development, Business Coaching Michael Morrison

Unleash Your Potential: Is a Small Business Coach Worth It?

In this blog post, we'll explore the immense value that small business coaches can bring to your entrepreneurial journey and how they can inspire you to reach new heights.

Running a small business can be an exhilarating journey filled with dreams of success, financial independence, and the satisfaction of seeing your vision come to life. 

However, this path has its challenges. Many small business owners struggle to navigate the complexities of entrepreneurship, often feeling overwhelmed, frustrated, and, at times, on the brink of giving up. 

This is where the question arises: Is a small business coach worth it? 

In this blog post, we'll explore the immense value that business coaches can bring to your entrepreneurial journey and how they can inspire you to reach new heights.

The Small Business Struggle’s

To truly appreciate the worth of a business coach, let's first acknowledge the everyday struggles that many small business owners face:

  1. Lack of Clarity: It's not uncommon for entrepreneurs to have a great product or service but struggle to define their long-term vision, mission, and goals. Without a clear direction, it's easy to become lost in the market's noise.

  2. Limited Resources: Small businesses often operate on tight budgets. Finding the right balance between investments and cost-cutting can be challenging, especially when trying to grow.

  3. Overwhelming Responsibilities: As a small business owner, you wear many hats – from CEO to janitor. The sheer volume of responsibilities can lead to burnout and a loss of focus on core business activities.

  4. Isolation: Entrepreneurship can be a lonely journey. Small business owners often lack a support network and someone to bounce ideas off of, leading to feelings of isolation.

  5. Stagnation: Some businesses plateau after initial growth, unable to break through to the next level. Often, the business owner is the one to blame as they are the bottleneck keeping the business from moving forward.

The Role of a Business Coach

Now, let's dive into how a business coach can be your guiding light through these challenges and why they are worth every penny:

  1. Clarity and Vision: A skilled business coach will help you define your vision and long-term goals. They ask the tough questions that encourage you to think critically about your business's purpose and direction. With a clear vision, you'll have a roadmap to follow, making every decision more purposeful.

  2. Resource Optimization: Business coaches can assist you in making wise financial decisions. They'll help you identify where to invest and where to cut costs, ensuring that your resources are used efficiently to drive growth.

  3. Accountability: One of the most valuable aspects of a business coach is accountability. Knowing that someone is tracking your progress and holding you to your commitments can be a powerful motivator. It prevents procrastination and encourages consistent action towards your goals.

  4. Mentorship and Guidance: A business coach is a mentor who has "been there, done that." They provide valuable insights based on their own experiences and can help you avoid common pitfalls. Their guidance can save you time, money, and headaches.

  5. Networking and Support: Many business coaches have extensive networks of professionals in various industries. They can connect you with experts and potential collaborators, expanding your support system and opening doors to new opportunities.

  6. Continuous Learning: Business coaches are committed to your growth. They'll encourage you to invest in your own education, providing resources and suggesting courses or workshops to develop your skills and help you improve your time management.

Inspiration Through Business Success Stories

To inspire you further, let's explore a couple of success stories from small business owners who invested in business coaching:

Sarah's Story: Sarah had a passion for baking and decided to turn it into a business. However, after a year of struggling to make ends meet, she was on the verge of closing shop. She hired a business coach who helped her refine her product offerings, improve her marketing strategy, and manage her finances more effectively. Within two years, Sarah's bakery was thriving, and she had expanded to multiple locations.

John's Story: John ran a small IT consulting firm but found it challenging to scale beyond a certain point. His business coach introduced him to new technologies and helped him build a team of skilled professionals. With the coach's guidance, John's company secured lucrative contracts with major corporations, and he experienced exponential growth.

In the world of small business, the question of whether business coaches are worth it can be answered with a resounding "yes." They provide invaluable guidance, support, and inspiration to help you overcome challenges and achieve your entrepreneurial dreams.

Remember, every successful entrepreneur has faced obstacles along the way. It's not a sign of weakness to seek assistance; it's a testament to your commitment to succeed. 

So, if you're a small business owner struggling to find your way, consider investing in a business coach. Their wisdom and experience can be the catalyst for transformative growth and prosperity. Embrace the journey, and let a business coach light the path to your success.

Let's delve deeper into the benefits of business coaching and explore additional reasons why it may be worth your investment.

Goal Setting and Achievement: 

Business coaches excel at helping you set realistic and achievable goals. They break down your long-term vision into smaller, actionable steps. This approach not only makes your objectives more manageable but also allows for regular check-ins to assess progress. 

You'll gain confidence and motivation to keep pushing forward as you consistently achieve these milestones.

Personal Growth:

Running a business is not just about managing finances and operations; it's also about personal growth. A business coach helps you develop critical leadership, communication, and decision-making skills. Through constructive feedback and tailored exercises, they empower you to become a better version of yourself professionally and personally.

Resilience and Adaptability:

The business landscape constantly evolves, and unforeseen challenges can arise at any moment. A business coach helps you build resilience and adaptability. They teach you to embrace change, learn from failures, and bounce back stronger. This skill is invaluable in a world where adaptability is critical to survival.

Work-Life Integration:

Many small business owners need help with maintaining a healthy work-life balance. The relentless pursuit of success can lead to burnout and strained relationships. A business coach helps you prioritize your well-being and create a sustainable schedule. Integrating your work and personal life improves overall happiness and productivity.

Confidence Boost:

Entrepreneurship often requires making bold decisions and taking calculated risks. Doubt and fear can hinder your progress. A business coach serves as your cheerleader, encouraging and boosting your self-confidence. With their support, you'll feel more self-assured in your decision-making, which can profoundly impact your business's success.

Customized Strategies:

Unlike generic business advice, a business coach tailors their strategies to your unique situation. They consider your industry, market conditions, competition, and specific challenges. This personalized approach ensures that your solutions are precisely suited to your business, increasing their effectiveness.

Long-Term Perspective:

Small business owners often get caught up in day-to-day operations and must catch up on their long-term goals. A business coach helps you maintain a strategic perspective. They remind you of your vision and ensure that your action aligns with your ultimate objectives, preventing you from getting lost in the weeds.

Financial Growth:

Investing in a business coach may seem like an expense, but it's more accurately an investment in your business's financial growth. Their guidance and strategies can lead to increased revenue, higher profit margins, and improved financial stability. The return on investment can be substantial.

Legacy Building:

Beyond financial success, many entrepreneurs desire to leave a lasting legacy. A business coach can help you shape your business in a way that benefits you, your community, and future generations. This sense of purpose can be profoundly fulfilling and inspiring.

In conclusion, whether business coaches are worth it isn't just about the cost; it's about the value they bring to your life and business. They are mentors, motivators, and strategists rolled into one. They provide you with the tools and mindset necessary to overcome obstacles and reach your full potential.

Remember that every successful business leader, from Steve Jobs to Oprah Winfrey, has had mentors and coaches who played pivotal roles in their success

So, if you're a small business owner struggling to find your way, consider the transformational power of a business coach.

Their influence can elevate you from surviving to thriving, from dreaming to achieving, and from struggling to soaring. 

Embrace the opportunity, and let a business coach guide you to extraordinary success. Your journey is just beginning, and the possibilities are endless with the right coach by your side.

So take that leap of faith and embark on a transformative journey with a small business coach – you won't regret it. Your business's success is just a coaching session away!

Wondering how to find a business coach right for you? Click Here.

If you are ready to talk to one of the top-rated small business coaches centrally located in Oklahoma City, Oklahoma, in the United States, CLICK HERE to chat or CLICK HERE to call us at 405-919-9990 today!

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Business Development Michael Morrison Business Development Michael Morrison

Unlocking Success: How Small Business Coaching Can Help Your Small Business Thrive

Running a small business can be both exciting and challenging.

In this blog, we will explore how coaching for small businesses can help small business owners tackle their toughest challenges and how the coaching process breaks down the fear of the unknown.

Running a small business can be both exciting and challenging. Small business owners often need help managing finances and marketing to handle personnel and strategic planning. Many entrepreneurs may need help to take critical steps toward growth due to the fear of the unknown. However, this is where small business coaching steps in, acting as a valuable guide, mentor, and problem solver

In this blog, we will explore how coaching for small businesses can help entrepreneurs tackle their toughest challenges and how the coaching process breaks down the fear of the unknown.

1 - Identifying Pain Points and Setting Goals

The first step in small business coaching is identifying pain points and setting clear goals. Every business faces unique challenges, and a small business coach works closely with entrepreneurs to assess their businesses and understand their specific pain points. Whether it's struggling with marketing, facing financial difficulties, or encountering operational inefficiencies, a business coach helps pinpoint these issues and prioritize them. With a clear understanding of the business owner's aspirations, the coach helps set realistic and achievable goals, creating a roadmap for success.

2 - Crafting Effective Business Strategies

Once the pain points are identified, the small business coach collaborates with the small business owner to develop effective business strategies. Drawing on their expertise and experience, the coach offers insights and proven methods to address specific challenges. For example, if the business is facing tough competition in its niche, a business coach might suggest innovative marketing techniques to stand out from the crowd. Additionally, the coach may help refine the business model to adapt to changing market dynamics or explore new untapped markets to expand the business's reach.

3 - Financial Management and Planning

Financial management is a critical aspect of running any small business. Many small business owners struggle with budgeting, cash flow management, and understanding financial statements. A small business coach guides you in developing a comprehensive financial plan that aligns with the business's objectives. They help create budgets, manage cash flow effectively, and interpret financial statements to make informed decisions. This financial empowerment allows the business owner to face financial challenges with confidence, reducing the fear of the unknown.

4 - Marketing and Branding

Effective marketing and branding are essential for success in today's competitive business landscape. A small business coach can assist in creating a compelling brand identity that resonates with the target audience. They help design and implement marketing campaigns tailored to the business's unique selling points, ensuring that the message reaches the right customers through various channels. Moreover, the coach may explore digital marketing strategies to capitalize on the online market presence, opening up new growth opportunities.

5 - Improving Decision-Making and Problem-Solving Skills

The ability to make critical decisions and solve problems is at the heart of successful entrepreneurship. However, it's not uncommon for small business owners to feel overwhelmed by the weight of such decisions, especially when outcomes are uncertain. A small business coach acts as a mentor, guiding the owner through decision-making. They assist in assessing risks, analyzing alternatives, and evaluating potential outcomes, leading to more informed choices. This enhanced decision-making capacity empowers the small business owners to tackle challenges with a clearer perspective, reducing fear and hesitancy.

6 - Enhancing Leadership and Management Skills

Effective leadership and management are crucial for creating a cohesive and productive team. Small business coaches focus on honing leadership skills, encouraging a positive work culture, and resolving employee conflicts. They help small business owners understand different management styles and identify the best approach with the business's values and objectives. Improved leadership skills translate to a more engaged and motivated workforce, increasing productivity and overall success.

7 - Accountability and Motivation

Owning a business can sometimes feel isolating, and staying motivated can be challenging, especially during difficult times. Small business coaches play a pivotal role as accountability partners. They regularly check in with the entrepreneur, monitor progress toward set goals, and provide constructive feedback. This accountability helps keep the business owner on track and motivated to stay focused on achieving their objectives, regardless of the uncertainties they may encounter.

8 - Building Confidence and Overcoming Fear

The fear of the unknown can be a significant barrier for small business owners when taking risks and exploring new opportunities. Through personalized coaching, the small business owner gains confidence in their abilities and the value they bring to their business. Coaches work on bolstering the entrepreneur's self-belief and instilling a growth mindset. By developing this newfound confidence, entrepreneurs can navigate uncertainty with resilience and adaptability.

Conclusion

Small business coaching is a transformative process that empowers entrepreneurs to conquer their most demanding challenges. By providing expert guidance, business acumen, and emotional support, small business coaches become invaluable assets to any business owner. 

Moreover, the coaching process breaks down the fear of the unknown, allowing small business owners to navigate their business journey confidently and determinedly. Embracing the assistance of a small business coach can be the key to unlocking success and taking your business to new heights.

In conclusion, small business coaching offers numerous benefits that can significantly impact the success and growth of a business. From identifying pain points and setting clear goals to crafting effective strategies and enhancing leadership skills, the support and guidance of a small business coach can be a game-changer. The fear of the unknown often holds small business owners back, but they can gain the confidence to tackle challenges and embrace opportunities through personalized coaching.

Small business coaching is not limited to any specific region; it's a resource that can benefit entrepreneurs in various locations and industries. Whether you're running a startup, managing a family business, or scaling an established company, seeking the assistance of a business coach can lead to remarkable improvements.

As an entrepreneur, investing in small business coaching is an investment in yourself and the future of your business. It's an opportunity to gain fresh perspectives, learn new strategies, and navigate the complexities of business ownership with support and guidance. By breaking down the fear of the unknown and empowering you with the tools to overcome challenges, a small business coach can help you unlock the full potential of your business and achieve lasting success. 

So take that leap of faith and embark on a transformative journey with a small business coach – you won't regret it. Your business's success is just a coaching session away!

Wondering how to find a business coach right for you? Click Here.

If you are ready to talk to one of the top-rated small business coaches centrally located in Oklahoma City, Oklahoma, in the United States, CLICK HERE to chat or CLICK HERE to call us at 405-919-9990 today!

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Business Development Michael Morrison Business Development Michael Morrison

Unleash Your Business's Potential: How a Small Business Coach Can Help You Achieve Success

Small business owners face numerous challenges that often delay their growth and success. One of the significant challenges is disorganization and chaos within the business operations. Small business owners who struggle with managing their businesses, lack clarity in their vision, and have unclear direction, can benefit from the guidance of a business coach. 

This blog post will explore how a business coach can help…

Small business owners face numerous challenges that often delay their growth and success. One of the significant challenges is disorganization and chaos within the business operations. Small business owners who struggle with managing their businesses, lack clarity in their vision, and have unclear direction, can benefit from the guidance of a business coach. 

This blog post will explore how a business coach can help a disorganized and chaotic small business become profitable and efficient.

1. Identifying the Root Cause of Disorganization

The first step towards solving a problem is identifying the root cause. For example, a business coach can help the small business owner identify the root cause of disorganization and chaos within the business operations. Next, they will evaluate the business processes, systems, and procedures and identify areas for improvement. 

Once the root cause is identified, the business coach can work with the small business owner to develop a strategy to address the underlying issues.

2. Develop a Clear Vision and Strategy

A business coach can help a small business owner develop a clear vision and strategy for their business. This is important because it is difficult to make progress without clear direction. Every business must have a north star and guiding light to follow.

The business coach will work with the small business owner to identify their long-term goals and create a plan to achieve them. Then, they will help the small business owner to break down the goals into smaller, achievable tasks and develop a timeline for completing them.

3. Implementing Effective Business Systems

A business coach can help a small business owner implement effective business systems and processes, also known as SOPs. Systems and processes are essential for creating efficiency and consistency in business operations. 

The business coach will work with the small business owner to identify areas where systems are needed and develop a plan for implementing them. They will also provide training to ensure that everyone in the organization understands how the systems work and how to use them effectively.

4. Accountability and Motivation

A business coach can provide accountability and motivation to a small business owner. Accountability is important because it ensures that the small business owner stays on track with their goals and commitments.

The business coach will hold the small business owner accountable for completing the tasks they have committed to and provide motivation to keep them focused and motivated. This can be especially beneficial for small business owners who struggle with staying focused and motivated.

5. Developing Leadership Skills

A business coach can help a small business owner develop leadership skills. Leadership skills are essential for managing employees and creating a positive work environment. 

The business coach will work with the small business owner to develop leadership skills, including communication, delegation, and conflict resolution. This will enable the small business owner to create a positive work environment, increase employee satisfaction, and ultimately, improve business performance.

Choosing the Right Business Coach: A Step-by-Step Guide to Hiring the Perfect Fit for Your Small Business

As a small business owner, hiring a business coach can be a significant investment in your professional growth and the success of your business. A business coach can provide valuable insights, guidance, and support to help you overcome challenges, achieve your goals, and unlock your full potential as an entrepreneur. However, with so many available options, choosing the right business coach who aligns with your needs, goals, and values is essential. 

Below is a step-by-step guide to help you hire the perfect business coach for your small business.

Define Your Goals and Expectations for Hiring a Business Coach

Before hiring a business coach, it's crucial to have a clear understanding of your goals and expectations. What specific areas of your business do you need help with? For example, do you want to improve your leadership skills, enhance your marketing strategies, or streamline your operations? Understanding your goals and expectations will help you identify the right business coach with expertise and experience. Be specific about what you want to achieve and what you expect from the business coaching relationship, as this will serve as a foundation for your search.

Do Your Research for Potential Business Coaches

Once you clearly understand your goals and expectations, it's time to conduct thorough research to identify potential business coaches. Start by requesting referrals from your professional network, colleagues, or fellow entrepreneurs. Next, look for business coaches with experience working with small businesses in your industry or niche. Utilize online resources such as business directories, industry associations, and social media platforms to find potential candidates. Review their websites, testimonials, and online presence to understand their expertise and approach.

Assess Their Business Ownership Experience and Expertise

When evaluating potential business coaches, assessing their experience and expertise is crucial. Look for business coaches who have owned businesses and have a proven track record of working with small businesses and achieving successful results. Consider their expertise in specific areas that align with your goals and expectations. For example, if you need help with marketing, look for a business coach with a background in marketing or a successful track record of helping businesses improve their marketing strategies. Assessing their experience and expertise will give you confidence in their ability to provide the guidance and support you need.

Check Their Coaching Style and Approach

Every business coach has their own coaching style and approach. Finding a coach whose style and technique resonate with you and your learning preferences is essential. For example, some business coaches may focus on a directive approach, providing specific advice and solutions, while others may use a more facilitative approach, guiding you to find your own answers through questioning and reflection. Consider your preferred learning and communication styles, and look for a business coach who can adapt their coaching approach to meet your needs. A good fit in coaching style and approach will ensure a more effective coaching relationship.

Consider Fit and Chemistry 

Last but not least, consider the fit and chemistry between you and the potential business coach. The coaching relationship requires trust, open communication, and a positive rapport. Consider if you feel comfortable sharing confidential information.

In conclusion:

In conclusion, a business coach can be a valuable asset to a small business owner struggling with disorganization and chaos within their business operations. 

Are you ready to make changes in your small business?

Contact us today at 405-919-9990 or schedule a free consultation by clicking here!

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Business Development Michael Morrison Business Development Michael Morrison

How Do You Hire the Right Marketing Professional for Your Small Business?

Here’s how: Small-business owners can get their organizations in front of potential customers by hiring outsourced marketing and freelance professionals to…

You know your business. You have a product or service that you’re proud of and that you believe is useful. But how do you get it in front of people? How do you take your product and make it a marketable commodity?

Here’s how: Small-business owners can get their organizations in front of potential customers by hiring outsourced marketing and freelance professionals to optimize their marketing strategies. But where do you find these people, and what do you look for?

Post an ad online

Hiring a freelance marketer can help you turn your focus to making your product better and truly managing your business well. You know your business — but a freelancer will know how to take advantage of online trends, social media, and digital marketing tactics to increase sales and better define your brand.

Where else can you turn when you don’t know where to find someone? The internet, of course. Sites like Upwork and Freelanced offer opportunities for freelance marketers to advertise their services, and you can find individuals who have the necessary skills specific to your marketing needs. You can also work with these professionals on a per-contract basis, allowing you to hire them only for the job you need to accomplish.

Focus on key skills

When searching for the right professional to help your business climb to the next rung on the ladder of success, there are a few critical skills your new marketing employee will need. For instance, they will need to know what metrics to focus on, how to create an online brand, and how to use social media effectively to drive traffic to your site. A knowledge of search engine optimization (SEO) strategies is also key, as 93 percent of online experiences begin with a search engine.

Small businesses use several marketing channels to grow and increase visibility: Website, digital marketing, social media, mobile applications, and public relations are all viable ways to grow your business. This means you will need to hire a freelance marketing professional who is familiar with all of these channels in order to optimize your business. And, just as a bonus, make sure you hire someone who has effective communication skills — both written and verbal.

Look into managed services

An alternative to hiring freelance workers would be to invest in managed services. This includes activities that you can hire out to organizations so that you can focus more on the actual business that you’re running. Managed services can include things like payroll, tax preparation, and financial consulting, or other technology-based functions like website hosting and information management. Business coaching is another service you should look into as a small-business owner. Experts like the ones at Michael D. Morrison Enterprises, LLC., can help you set specific goals — and then achieve them.

Online filing services may also be of use. For instance, forming a limited liability company (LLC) could be one option to explore, as it provides some tax advantages, more flexibility, and less paperwork. An LLC designation also provides some protection for your personal assets in the event that the business were to experience financial or legal trouble. Look into using an online formation service for this, as you can avoid hefty lawyer fees, but make sure you look into your state regulations before filing, as they can vary based on location.

Go forth and create your own success

These are only a few of the skills that you as a small-business owner need to look for in your marketing team, and a few ways to get the right person in the job.

Are you ready to take your business to the next level? Business coaching could be just the thing your company has been missing. Contact the experts at Michael D. Morrison Enterprises, LLC today!

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15 Time Management Strategies and Tips You Need to Know

Managing your time wisely is a must, but let's be honest—it's not a very easy thing to do.

We all wish there were more hours in the day, but that's not going to happen anytime soon…at least not for a few billion years. Many of us feel like we don't have enough time, but the good news is there's…

Managing your time wisely is a must, but let's be honest—it's not a very easy thing to do. 

We all wish there were more hours in the day, but that's not going to happen anytime soon…at least not for a few billion years. Many of us feel like we don't have enough time, but the good news is there's plenty we can do about it. 

Want to know how to manage time? Check out these great time management strategies. 

1. Create a List of Daily Tasks

First, begin each day by jotting down a list of tasks you wish to complete. 

If you want to learn how to manage time better, list-making is right up there at the top. Formulate a picture of what you want to accomplish before the end of the day, and then break that down into realistic milestones. 

Check off each item as you go, and watch the completed tasks pile up. 

2. Learn to Prioritize

Of course, writing a task-list in random order isn't going to cut it. 

This is where prioritization comes in. Emphasize the more important tasks first, and relegate the less important to the back of the list. 

Priority tasks are those that are more difficult to complete or come with a time limit. If necessary, disassemble these big tasks into smaller, incremental steps that are easier to complete. 

3. Set Time Limits

As time management strategies go, this is big. 

Leaving yourself an open-ended time period to complete a task is just asking for procrastination and time-wasting. Don't acquire this bad habit

Set firm but realistic goals for each of your tasks. By now, you should know about how long it might take you to perform a specific task. Try to finish your work within the designated timeframe, and keep aiming for faster finish times. 

4. Avoid Distractions

A major part of learning how to be better at time management is avoiding distractions. 

Sometimes, distractions are unavoidable. But let's be honest—you could do a better job eliminating some very avoidable ones. 

So use the "do not disturb" function on your phone or computer, don't go down the rabbit hole of reading junk articles on the internet, and turn off the TV. Distractions are your enemy—vanquish them! 

5. Avoid Multitasking

This is related to the above. Time management at work is difficult, and sometimes it's tempting to try to do several things at once. 

Sometimes, you don't have much of a choice. But try to pare down the multitasking as much as possible. Focus on one thing, do it well, and follow it through to completion. Then move to the next thing. 

Trying to do everything at once will only leave you with nothing accomplished. 

6. Time Management Apps Are Your Friend

This age of computers and digital devices comes with innumerable distractions. 

But there are also plenty of newfangled applications to help you focus and manage your time. Organizational apps like Trello and Toggl, and time managers like RescueTime and Remember The Milk help you organize your tasks and boost your productivity

7. Set Aside Time for Emails

Look, we all get caught up scrolling through the inbox, checking and responding to emails. Or we instantly respond to emails as they roll in. 

But this is another distraction, and if you can help it, set aside a chunk of time during the day for answering emails. Turning off email notifications would also help out. 

Either way, this is about prioritization (see #2). Designate certain times to check and respond to emails (in the morning, at lunchtime, and late afternoon), and ignore them the rest of the time (if you can). 

8. Perform Weekly Time Audits

Auditing your performance every week will help you track your progress and better understand your time management. 

Keep a record each day of how much time it takes you to complete your tasks. Then, at the end of the week, you can see how you've done. Look for those areas where you performed better than you thought, and find where you need some more work. 

9. Change up Your Schedule

Sometimes you need to shake things up a bit. 

If you find that you're still having trouble organizing your time, despite using various management tricks, you might consider a schedule change. Maybe you need to wake up earlier or focus on certain tasks in the morning and others in the afternoon. 

Change your routine every once in a while, and see if that helps out. After all, everyone gets into a rut sometimes. 

10. Always Have Backup Tasks

It's good to have a little ancillary list of low-priority, but still important tasks always on hand. 

The reason is that sometimes unforeseen circumstances insert a hard break in your main task routine. A computer program stalls, the network is down, or the internet has a meltdown. Could be you're waiting on someone else in order to complete your task, and they're not cooperating with your schedule. 

Whatever it is, it's always a good idea to have a few backup tasks that need to be done and that can fill up your wait-time. 

11. Organize Your Space

Time management strategies are always helped by efficient space management strategies. 

If your workspace is a sloppy mess, get in there and get organized. Put your desk in order, and remove all that clutter and those piles of papers that have been accumulating for at least a decade. 

The same goes for your digital space. Take the time to organize all the files and apps on your computer, and put your inbox in order by using all those handy folders and other organizational features. 

12. Use the Calendar!

A calendar is your friend. And it's also a great way to organize your tasks and manage your time. 

If you prefer the old, physical kind of calendar, then go nuts. Schedule tasks with differently colored pens and markers, fill it with Post-It notes, and do whatever else you need to organize your time. 

If you'd rather use the digital kind, avail yourself of all the many features. Set up reminders, devise schedules, and use alerts to keep you focused and on track. 

13. Don't Try to Be a Perfectionist

Obsessive perfectionism is the nemesis of good time management. 

If you suspect you're a perfectionist, figure out a way to moderate this behavior. If you're always trying to follow your tasks through to an unrealistic standard of perfection, you'll be spending hours on it. 

Oftentimes, what's needed is for the work to be completed, not completed to the point of being a masterwork. Sometimes, good is good enough. Stop trying to be perfect. 

14. Learn to Delegate

It can be a little unnerving to entrust one of your tasks to someone else. But if it's possible to delegate some work to a teammate, then by all means do it. 

If you offload some of your tasks to others, this will lessen your workload and allow you to concentrate on the more important tasks of the day. Start with the less important tasks, and see how the teammate does. If they do a good job, you can begin to share more important tasks. 

15. Nope Out When You Have To

There comes a time when you have to put your foot down and say "no" like you mean it. 

If you're always taking on extra work from co-workers, or fielding their requests, you won't have time to complete your work. And what response will you have when asked why you didn't finish your tasks? 

Create some boundaries, and maintain them. When your work is completed, then you can assist others. You can only do so much, and there are only so many hours in the day. 

Bonus Time Management Strategies

So those are fifteen time management ideas to help you get the job done. 

If you focus on them, you'll start to see results in managing your time. But let's look at a few bonus tips to further help you get organized: 

Bonus Tip #1: Do the Most Important Tasks in the Morning

That's right. Get the most serious chores done right away, when you've got the energy and drive to tackle them. Leave the lesser stuff for the afternoon. 

Bonus Tip #2: Don't Wait on Inspiration

Sometimes you're just not feeling it. You haven't got the divine "spark" instilled in your brain by the Nine Muses. Never mind—dive into the work and the motivation and inspiration will follow. 

Bonus Tip #3: Do Less

Understand that you can't always get everything done in a single day. Look at your list of tasks, and decide which ones are really important. Focus on fewer tasks, and do them well. 

Use These Time Management Tips to Meet Your Goals

We hope these time management strategies will help you better organize your time and achieve your daily goals. Remember, all it takes is determination and a little chutzpah. 

Are you ready to explore the many ways you can succeed in life? Go ahead and book a discovery call with Michael Morrison.  

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How to Become a Great Leader That People Want to Follow

Do you want to learn how to become a great leader? Read this article to see how to lead so that people will choose to follow you.

There is a 93% chance that your team would rate you in the bottom 10th percent of productivity in the office. That is if you're an uninspiring leader.

If you want to know where you stand in your office, you need to know how to be a great leader. You can learn everything you need to know about how to become a great leader by reading this article.

Avoid being an uninspiring, unproductive leader by taking all of our practices back to the office. Your employees will be beyond excited, and you'll be more respected than ever.

1. Start With Understanding Yourself

Before you start making the necessary changes for yourself and your team, you need to understand how you fit in the team. In other words, you need to understand your personality.

You may be wondering how you could understand yourself any better than you already do. However, you may be surprised to hear the results of a leadership personality test. Many people who do choose to take personality tests end up with a different result than they were initially expecting.

Once you take a personality test or two, you can truly understand how you handle different situations in the office. From this, you can change your outlook and allocate responsibilities equally and equitably.

You may be a communicator who thought they were a problem-solver. In this example, you may begin giving problems to others and taking on communication tasks for yourself.

Having your employees take these examinations can help you know which tasks would be best given to whom.

2. Gather Everyone and Ask For Ideas

You should always encourage your staff to be creative and open with their ideas. After you have taken those personality assessments, you can better decide where your help is most needed.

However, you need to see where people want your help first. Ask your employees how their current projects are doing and how you can help support them in completing those projects.

You should also make sure to ask for everyone's input in what your company has done so far. Ask if there are things they'd like to add or get rid of. If they do have great ideas, credit them with those ideas, and ask if they would like to take over approved projects by themselves.

Make sure that you're leading your staff towards creative, effective solutions that would lead to great outcomes for your company.

3. Do the Work Yourself

Stop sending your employees off to do everything for themselves. You should encourage hard work, but you shouldn't use your employees to avoid doing the work yourself.

Make sure that you're holding yourself accountable and completing just as much work as everyone else in the office. If your position is managerial or supervisory, make sure that you're diving into your work. Your main responsibility may be organizing employees, but you should make sure that you're doing more than organizing them into spreadsheets.

Dive into your and your employees' work. Show them you care, and you'll earn their respect in no time.

4. Spread Positivity

If you're upset whenever you're working, your employees will be able to tell. Show that you're excited about the work you and your team are doing.

If you aren't positive or happy about your job, you should ask yourself how you can change this. Do you need a company retreat, casual Fridays, or something else to make work more bearable?

Check-in on your employees periodically and make sure they're happy with what they're doing. If they aren't happy, experiment with how you can change their working environment to please their needs.

Your workers need a break from time to time. Turn your office into a place of growth, positivity, and empowerment.

5. Communicate Always

You may have heard that communication is the key to success. This is 100% true.

No one wants to work with or for someone who doesn't communicate. As a leader, you need to show others that you are clear and concise in your communication. Otherwise, you may not earn the respect that you're looking for.

The best thing that you can do is send out a regular form of communication regularly. We suggest checking in with your team at least once a day.

You may only need to send one mass email a week, but you should still make sure you're checking outside of that email. If you work in an office, take time to walk around and ask how everyone is doing with their current assignment(s).

If you want to know how much communicating you need to do, try this repetitive trick:

  1. Tell your audience what you want to tell them.

  2. Remind them what you told them.

  3. Ask them what they heard.

  4. Tell them again.

This style of speaking is repetitive but effective.

6. Don't Forget to Listen

While you're doing all of this communicating, you need to be listening too. Those you're leading don't want to feel like they're simply being spoken to. They need a leader that will listen.

If you aren't listening, you'll miss out on hearing if they need your help with something or have a complaint. Therefore, you'll miss out on things that you could improve.

You could also miss out on hearing any ideas that others have. If you're ignoring these, you will come off as rude.

The bottom line is that you cannot be an effective leader if the only person you're hearing is yourself.

By listening to others, you'll learn how you can improve and help solve difficult situations. This will reduce work-related stress. If you're a leader in a work environment, this could make a huge difference in how much progress you make.

Keep your ears open for new ideas and difficult challenges. You never know what you could pick up by simply hearing what others have to say.

7. Encourage Participation

A leader is supposed to bring people together. To do this, you have to encourage participation from those you're leading.

If you can't bring people together, then you can't lead a group.

By encouraging participation, you'll have a great team that will get tons of work done quickly and efficiently. You don't want anyone left out of the working team.

You may have people that don't want to participate with the rest of the team. You need to talk to these individuals and figure out why they don't want to be a part of the team. They could not get along with others or simply be lazy.

You can't fix laziness, but you can change their tasks to something more enjoyable and exciting for them personally. If nothing seems to be working, that person may not be a good fit for the team.

The best way to bring the team together is to give everyone a personalized part on the team.

8. Recognize Hard Work

You've established yourself as a leader in your group. You have all of your team members specialized where they work best. You're communicating, listening, and working hard.

However, you're still missing something very important if this is all you do.

You need to recognize everyone's hard work and give those hard workers recognition. You may want to consider having a built-in rewards system for your team so that they will be more likely to complete tasks and work harder.

You should also consider that some employees prefer to be given praise in different ways. Some may like public praise, while others want to be praised in private. Some prefer physical gifts, while others prefer non-tangible ones.

You may want to ask what your team members' preferences are before beginning a project. This way, you're showing them that you want to praise them as is comfortable and best for them.

It will also save an embarrassing moment for a shy team member who may be praised in front of the whole group.

9. Keep Trying New Things

You never want to get bored with doing the same old thing every time you go to do a project with your team. You need to keep trying new approaches to see how you like different styles.

You may find that you like a style of leadership and progress that you have never previously tried.

Keep your team in the loop as well. Ask them if they have any ideas for new things to try. One of them may have the best idea you've ever heard. They just need a chance to share it with you.

By staying relevant, you're keeping your team upbeat and excited about everything to come. A boring routine will only give you the label of an uninspiring leader.

10. Count On Us

If you're leading a small business, you should be relying on us for all of your coaching needs. Our team will constantly remind you of these and more techniques on how to become a great leader.

If you haven't worked with us or any business coach in the past, schedule a discovery call today. Running a business is no different than a sport or an academic subject. You need a coach or a tutor to look at what you're doing and help you improve your strategy.

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How To Get More Done: 3 Daily Habits To Be More Productive

Stop reading personal development books!

Most of us know what to do; we do not do them because it is too…

Stop reading personal development books! 

Most of us know what to do; we do not do them because it is too much effort to take action on the tasks we have learned. Or, what we learned does not seem applicable in our situation. We then pick up another bestseller, hoping there is a more straightforward solution.

Yes, procrastination is also to blame. Most people procrastinate because they are afraid of the possible outcome, failure. Others procrastinate because they don't like change; the task is too hard, confused about how to tackle it, overwhelmed, lacking clarity, or are distracted easily.

If you can identify with any of these, I've got three simple habits I use every day to get me closer to my goals, move the needle, and get more done.

Increase productivity and become highly efficient with these daily habits.

Use A Notepad

You are more likely to get things done when you write things down—personal and business.

Carry your notepad everywhere; in the car, by your nightstand, on your desk, in a meeting. Everywhere!

Ever been driving in the car and remember you need to pick up dry cleaning by five? Write it down when you are stopped. Ever been in a meeting and someone mentions something that reminds you of something you need to do when you get back to the office or home? Write it down. Ever woke up in the middle of the night with a life-changing idea? Write it down.

Ever been daydreaming by the pool, and remember you need to plan that particular party for next week or next month? Write it down.

Our brains are distracted every second, with songs, advertising, social media, conversations. It isn't easy to remember everything we need to do.

Your notepad will be your brain dump so that you can continue to focus on the task at hand but not forget what you need to do later. Use the notepad for business and personal responsibilities. Carry it with you everywhere; you can continuously prioritize what is most important to tackle before days end.

Review your notepad frequently throughout the day, crossing off completed tasks and prioritizing the uncompleted tasks so that you are more productive and get more things done.

Time Block

It takes an average of 20 minutes to focus on the tasks at hand to be productive. Each time a distraction occurs, it takes 20 minutes to re-engage with your productivity. 

The human brain can focus on two-hour durations. 

Block out 60-minute intervals each day with no distractions. Start with one hour, and once you see the benefit of getting more done, add another hour.

Turn off the cell phone, silent email alerts, close the door, turn off social media, and any other possible distraction to be more productive.

Focus On Systems, Not The Goals

"Success is nothing more than a few simple disciplines, practiced every day." - Jim Rhone

Goals are essential for success. But, they should not be the primary focus.

Focus on the day to day tasks that must be executed for the goal.

Focusing on the goal is a distraction. Focusing on the daily disciplines is what accomplishes the objectives.

If your goal is to lose 15 pounds, focus only on the 1,500 calories each day. You will get there with this system.

If your goal is to close $150,000 in sales, determine how many qualified leads need to be reached each day. You will get there with this system.

If your goal is to write a book, determine how many words need to be typed each day. You will get there with this system.

Conclusion: How To Be More Productive

Start with these simple daily habits.

  1. Use A notepad

  2. Time block

  3. Focus on systems, not the goals

Click here if you are ready to "Get Serious" and take your productivity to the next level!

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The Golden Rule For Making Business Decisions During A Crisis

A crisis creates uncharted waters. History lessons from the "Gold Rush of 1849" are essential to learning how to move forward in times of crisis so that we…

On January 24, 1848, a man by the name of James W. Marshall accidentally found gold on his property in the Sacramento area of California. The city was desolate at the time, but gold has value, so the news quickly spread like wildfire. 

In the next few years, hundreds of thousands of gold-seekers rapidly traveled to the area seeking to get rich quickly. Quickly, the area was overpopulated with so many people that chaos and corruption, like gambling, prostitution, and other forms of violence to the area, created a regional crisis. 

This time in history is known as "The Gold Rush of 1849." The migrants traveling to the area by horseback and covered wagons which were eager to become rich became to be known as '49ers, named for the year they began to arrive.

History is invaluable for learning purposes, and "The Gold Rush of 1849" is no exception. This history lesson reaffirms that when there is an opportunity to get rich quickly, the number of those looking to take advantage of other's success drastically increases, resulting in chaos and crisis.

A crisis creates uncharted waters. History lessons from the "Gold Rush of 1849" are essential to learning how to move forward in times of crisis so that we are making smart decisions as small business owners.

Trying to navigate through uncharted waters as a small business can always be challenging. In uncharted water, small business owners should be alert. 

Currently, the uncharted crisis that most everyone around the world is attempting to navigate through is COVID-19, a virus that has no cure, and that is life-threatening. The virus has shut down the global economy around the world. 

There is still a lot of uncertainty about the virus, and presently, there is not a timeline of when the pandemic will let up. Businesses are shutting down in high numbers, people are ordered to stay at home, countries are collapsing, unemployment numbers are skyrocketing, and people are dying.

So, what is the golden rule this history lesson can teach small business owners?

To slow down! Or, more chaos and crisis will prevail just as it did in 1849 when the area became overpopulated with immigrants looking to get rich.

Yes, leaders should indeed be able to make swift and decisive decisions.

But, recognizing that the number of those looking to take advantage of others during a crisis, those who see a golden opportunity like the "Gold Rush of 1849", those looking to get rich quickly by scamming others, increases significantly. So, do not panic and make haste decisions, slow down.

In times of an extreme crisis, good or bad, there will always be a large number of people and businesses moving in to get rich quick, no matter the cost. The best way to avoid getting burned by the influx of getting rich quick schemes is to slow down and do your due diligence.

A crisis is an extended period of time of intense difficulty. So, when navigating through a crisis, research your options, and do your due diligence. Yes, business owners need to make swift and decisive decisions, but you have time in a crisis. Because in most disasters, there is not an overnight fix to navigate to the other side of the crisis. 

If a business is at the point, they need an overnight fix; they more than likely have more significant issues than the crisis itself.

There is not a guaranteed overnight solution. Scammers look to take advantage during a crisis and will typically make extreme promises to lure their victims. 

The status quo and overnight guarantees typically do not stand the test of time and, in the future, often lead to more chaos and crisis of a different kind. The best solutions to overcome a crisis and make sound business decisions are to slow down, do your due diligence, and make incremental changes that will add up over time.

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